On
today's hip-hop music scene, the sun rises and sets in the streets.
For any hip-hop
artist
to obtain, manage, and maintain their success they must stay connected
to the streets. In a period of 4 short years Queens, NY's own DJ Whoo
Kid has the production of over 42 hip-hop/R&B street influenced
mixtapes to his credit.
In the beginning DJ Whoo Kid got his start from producing "beef
tapes" which gave the featured hip-hop artist a forum to vent
their anger and issues about other artist and the music industry
directly to their fans in the street. Needless to say, the streets
were definitely feeling DJ Whoo Kid and could not get enough of the "beef
tapes" he produced. But his sudden fame came with a price. Many
members of the entertainment community who were on the receiving
end of these "beef tapes", from artists to the record executives
were not very pleased with being "put on blast" in the "streets".
DJ Whoo Kids' big break arrived when he produced the mixtape "Goin'
Platinum" with Busta Rhymes. The streets absolutely swallowed
up "Goin' Platinum", and they where sold out everywhere.
Furthermore "Goin' Platinum" became one of the most bootlegged
mixtapes on the street at that time, and propelled DJ Whoo Kid
to secure a #2 slot in overall mixtapes sales compared to DJ Clue
who
held the top spot at that time.
The tremendous street buzz also helped DJ Whoo Kid to secure
a relationship with Violator Management/Records who in
turn added him to there
DJ roster and began booking his shows, tours, and building his
celebrity clientele. After witnessing the success of Goin' Platinum,
DJ Whoo Kid decided to concentrate on exclusively producing mixtapes
hosted by celebrities. His next tape, DJ Whoo Kids' All-Star
Birthday Bash was hosted by one of today's hottest music
video and feature
film director Hype Williams. This highly sought after mixtape
featured "x-clusives" by
such celebrities as Ja Rule, The Hot Boys, Drag-On, Raekwon,
and 50 Cents, and also led to establishing a lasting relationship
with
Big Dog Films (Hype William's production company). At a studio
session for the up and coming rapper 50 Cent in Queens,NY; DJ
Whoo Kid met NYC Hot 97's radio personality Stretch Armstrong.
Stretch
and Whoo Kid put their heads together and decided that if they
would align themselves with one another, they could form an unstoppable
DJ team which would attract a multitude of hip-hop fans black
and white. Hence the Murda Mixtape was formed. The third
of the Murda
Mixtape series was hosted by Ruff Ryder recording artists The
Lox, which featured freestyles by The Lox, Canibus, Beanie
Sigel, Major
Figgaz, Nas, Black Rob, 50 Cent, Ali Vegas and the late Notorious
B.I.G. The theme of this highly successful tape was derived from
the hit movie The Matrix, and sold several thousand copies.
