Choclair

(January 2004 @ Club Phoenix London)

Choclair is a foundational hip-hop artist from the streets of Scarborough, Toronto, Canada. Starting at the age of 11, Kareem "Choclair" Blake first played the role of 'Junior' following in his older brother's footsteps who, at the time, was the hottest rapper on the block. This was the bar for Kareem Blake.

Choclair's first release, "Twenty One Years", was released in 1996 on his independent co-owned record label, Kneedeep Records. The underground community worldwide quickly embraced the album, establishing him as a standout rapper in the burgeoning Canadian hip-hop scene. Most of Choclair's independent releases were featured around the globe on prestigious hip-hop compilations. In June of 1998, after having released 11 records (including the first international releases for Saukrates, Kardinal Offishall, Jully Black, Solitair, Marvel, Tara Chase and many more of T-Dot's finest), achieving a Gold Record with the Rascalz on Canada's Hip-Hop Anthem, "The Northern Touch", receiving two Juno Awards (http://www.juno-awards.ca) and a MuchMusic Award, Choclair then decided to expand his team and join forces with Virgin Music